E-Net News Article Archives

3 How-To-Dos For Your Business … Online
By Michelle Collie
Expiry Corp. Staff Writer
January 2002

It's A New Year, which means for many, A Time For Change! January is a perfect time to evaluate your business and make those important changes that will bring you success throughout the year. 2002 is a good year to make your business a successful e-business. The term e-business may sound a little daunting at first, but all it really means is combining new technology (mostly the Internet and its applications) with your already existing business model. The process of adding "e-business" to your company is a major step in the right direction for future developments, products, and services. You'll be glad you did (and with help from Expiry Corporation, the task is easy and painless).

REGISTER A DOMAIN NAME
Registering your valuable domain name is your first (and the most important) step to developing your business, products, and services online. Your domain name(s) is your Internet address and can be used for your website address and Email. If you've already registered your business name, you may want to think about registering your products, services, and trademarks online to further protect the identity you have strived so hard to create.
In 2001, .BIZ and .INFO domain suffixes were introduced online to enhance the Internet presence of businesses and individuals around the world.
For a business, the best way to take advantage of their multiple domain name registrations is to put the names to use (and by this I mean not just pointing all names to the same page). Use your different names to steer visitors in the right direction. For example, yourbusiness.com could point to your Home Page or your E-Commerce Page that allows visitors to do commerce with you online. Yourbusiness.net could point to an Internal Page within your website that allows staff to access information, manuals, schedules, etc. Yourbusiness.org could point to a page within your website that showcases how your business has helped the local, national, or worldwide community. Yourbusiness.info could point to a section devoted to information about your business, products, or services. Lastly, yourbusiness.biz could point to your Home Page, or the Corporate Information section of your website.
By using your domain names to direct your visitors, you will find that they will be more satisfied with your website because they are quickly and easily finding what it is they came to find.

USE YOUR DOMAIN NAME FOR EMAIL
Why use yourname@aol.com or yourbusiness@msn.com or you@hotmail.com? In effect, by using an email like this, you are promoting ANOTHER business. With your Domain Name you can use you@yourname.com (or .biz, .info, .net etc.) AND promote YOUR BUSINESS and YOUR WEBSITE. Now, when you give people your email address they will see that you have a domain name registered (they'll think you are Internet Savvy) and chances are they will type in your domain name to sneak a peek at your website! Actual Email Accounts (that can be set up within an Email program such as Outlook, Eudora, or Netscape Mail) are called POP Accounts. These can be purchased through Expiry for $20 USD/Year.
Expiry also offers Email Forwarding with every domain name registration. This allows you to advertise your Email address as being you@yourdomain.com and you can pick up the mail that was sent to this address at your existing email account. For more information, Email sales@expiry.com.

BUILD A WEBSITE
Get a Website built - of any size, just get something up at your domain name! From a simple business card listing your coordinates, to a small informative website, to a complete custom website designed to meet your needs, you should have something up at your domain name. Expiry Corp. has many solutions for your website needs.

Need some examples to get you going? View Expiry Corporation's President's Formsite at http://www.robroy.net According to Rob Roy, if he can build one, anyone can!