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If it Ain't Broke - Don't Fix it? Wrong!

By Michelle Lynn
Expiry.com Staff Writer
August 2002

When it Comes To Your Website You Should Constantly Be Looking For Ways To Improve Even Its Most Functional Aspects

Websites can get boring. If your website deals with a lot of return customers you want them to be rejuvenated each time they visit your website. After all, the look of your site is the first thing they will see. Changing the design will keep them interested. It will keep them coming back. If you consistently change your website for the better, new customers will also benefit.

Expiry.com recently underwent a major website overhaul. "We started from scratch, basically," said Expiry Corporation President Robert Roy. "We developed new ideas, new products, and new services and expanded on our existing service line and then matched content, graphics, and functionality to reflect our customer's wishes."

Expiry always keeps the customer in mind when making all business decisions. "During our weekly meetings, someone always brings up, 'how will our customers benefit' or 'will our customers like this' whenever we talk of new ideas, services or products. If there is no benefits for the customer, we re-work the situation until there is", continues Roy.

Profitable Internet companies that survived the dot.com crash of 2000 focused on customers and customer efficiency, instead of increased profits only. Customer oriented companies like Expiry Corporation use their website to make it easier for clients to do business with them. Since clients' needs change, so to must customer-oriented websites. Expiry's new site reflects its customer's needs.

It provides easy ordering solutions. It provides comprehensive information on all aspects involved in gaining an effective Internet Presence. It provides Internet News. It is a one-stop shopping center for all businesses and people alike who are building a home on the Internet. It provides the tools, the skills, the education, and the information.

"I have bought a lot of things online and find some ordering processes a bit confusing at times," says Roy, "I always make sure that simplicity and ease of ordering stays at the forefront of our developers' minds. There is nothing worse than when you are shopping online and can't find your shopping cart, can't find how to order, or have to fill out your information over and over again." Adds Roy, "I sincerely believe that our ordering process is the simplest I've seen on the Internet".

Ease of use, customer satisfaction, and getting a new look are some of the most important reasons for redesigning a website. "We had many people look at our website before and after we made the decision to redesign. We collected customer and professional feedback for quite some time and focused on the areas that needed updating. I believe it is important to solicit feedback from those in the design field and those that use your site" admits Roy about the redesigning of expiry.com.

In fact, the expiry web design team would be happy to look at your website and provide you with a list of things that could be improved on your site, and the price to fix them. This site redesign quote is a free value-added service.

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