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Businesses
and Internet entrepreneurs are trying their luck at
capitalizing on people’s quick, and often mistake-ridden,
keystrokes; therefore, if your business name is prone
to spelling or typing errors you will want to make sure
that YOU take advantage of these errors before another
person/business has the opportunity to.
Travelocity
has spent a huge deal of time, money, and effort on
branding themselves as an online travel reservation
portal; however, they missed out on registering a popular
misspelled version of their name as a domain name. Each
day, more than a handful of people are typing “travilosity”
and “travilocity” when looking to book their next vacation.
Unfortunately, if you try typing travilosity or travilocity
into a Search Engine such as Google, or travilosity.com
/ travilocity.com into your Internet browser you will
not reach your intended destination.
One
of the biggest spelling mistakes/typos we have come
across is with the word CHEAP. Thousands of people per
day are “accidentally” typing CHEEP. Cheep tickets,
cheep airfares, cheep airfare, cheep computers, cheep
airline tickets, cheep books, cheep flights are just
a few of the mistakes commonly made each day.
Even
customers looking for our website have been known to
type xpiry, expirey etc. We noticed that customers were
addressing mail to Xpiry, and Expirey and thought if
they’re writing our name wrong, they’re probably typing
it wrong as well; therefore, we registered these misspellings
as domain names and we continue to receive web traffic
and orders from these misspelled Internet Addresses.
Domain
Registrations are inexpensive, especially when compared
to the loss of business from customers that are unable
to find your website due to their own spelling and typing
errors. For the price of a domain name registration
you can make it simple for people to find you online,
regardless of how they spell or type your company name/domain
name. Take advantage of Expiry Corporation’s Free URL
Forwarding and anyone who types in a misspelled version
of your company name (as long as you have that misspelling
registered as a domain name) will be automatically directed
to your website.
Internet
entrepreneurs are quickly learning that Internet users
are prone to making errors when looking for a particular
company, product, or service on the Internet. Once they
figure out the spelling and typing errors that people
are consistently making, they are in prime position
to take advantage and redirect these visitors to their
own website for their own benefit.
What
can you do? Take charge of your own web traffic and
prevent having your customers redirected elsewhere when
they type in a misspelled version of your name.
Types
of spelling/typing errors you should consider registering
are:
Variations
in spellings on certain words – Americans and
Canadians spell many common words differently and if
you receive business from both of these countries you
will want to take into consideration these variations
when you register domain names.
| Singular/Plural
Words – If your business is named Robertson
Books, for example, you may want to consider registering
the following domain names: |
Robertsonbooks.com
Robertsonbook.com
Robertsonsbooks.com
Robertsonsbook.com
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Common
Spelling Errors – Cheep, Travil, Goggle, and
Sity were highlighted in this article. Take a look at
your business name and if there is anyway a person could
make an error, you should register that variation.
Your
Business Name is how many people are going to look for
you online - - if there is any chance at all that your
potential customers may misspell or mistype your name
your best advantage is to be one step ahead of your
customer. Register these misspellings and typing errors
and direct your potential customers to your website.
You and your customers will be glad you did!
Copyright
2000 - 2003 Expiry Corporation.
Permission required to use any content.
Email webmaster@expiry.com
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