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A Growing Trend: In-house Search Engine Positioning -
SEOtoGo Methodology


by Michelle L. Collie
Expiry Corp. Staff Writer
Oct 2005

If you utilize the Internet to promote your business, nothing is more important to your success than being listed with the search engines. They are a pipeline from your customers to your product. When it comes to online marketing, search engines outrank all other media for referrals.

 

 Search engines are an important and fast-growing source of business revenue. The beauty of visitors coming from the search engines is that they are well-qualified prospects that are likely to make a purchase. If someone visits as a result of a search query, they're looking specifically for the product you provide.

Search engine optimization (or SEO) has in the past been an expensive proposition. It was necessary to hire an expert. An effective SEO program could involve set-up fees in the thousands, with large ongoing monthly fees. So businesses who wanted a strong online presence began looking for alternatives, and many began trying to train themselves or their staff members to do the job.

Now, product development is beginning to catch up with the demand for an affordable, effective means of online Web site promotion. A newly available product, SEO to Go, is designed specifically for companies who want to undertake search engine optimization in-house. If you or someone on your staff can update your website content, you can use SEO to Go.

The SEO to Go methodology is a web-enabled business process map that can
be followed step by step, from an initial site analysis through to the important process of weekly and monthly site maintenance for optimum rankings. SEO to Go provides a detailed map of the steps involved in search engine optimization, templates for important documentation you’ll need, and perhaps most importantly, notifies you of changes in the way search engines rank Web sites.

In the fast-paced world of search engines, changes do occur - frequently. One of the reasons professionals in the field charge high fees is the amount of time that must be spent keeping up-to-date on the knowledge that is critical for success. SEO to Go performs that task for you, ensuring you are always working with the latest information and techniques, and steering you clear of potential problems.

At $295.00, it’s a solution many companies will find attractive. Ongoing monthly subscription rates for critical updates to the material are $64 and can be cancelled at any time.

For more information on SEO to Go, email seotogo@expiry.com, or visit the SEO to Go Web site at SEOtoGo.net.

Protect your ID!

Expiry Corporation now offers a new feature called ID Protect on domain names registered with us for a low yearly fee of $8 US per year for each domain name. This feature masks your personal information on the openly accessible domain name registry’s WhoIs database by randomly generating information through the ID Protect system and substituted in the WhoIs database. Please visit the following site for more information on ID Protect and to Buy Now:

www.expiry.com/idprotect

Quality, Inexpensive Hosting

Looking for web hosting at a fair and reasonable price? Then Expiry Corporation Hosting packages are ideal to fit your big and small hosting needs and start as low as $90 US per year for our E-Lite hosting package. Please visit the following site for more information.

www.expiryhosting.com

List Your Site with a Growing Online Directory

Expiry Corporation is happy to offer one of our affiliate companies internet Directories:
List Your Site with MySiteGuide.com for $9.95

MySiteGuide.com is an up-and-coming Internet Directory. By listing your website with mysiteguide.com you won’t be lost among the results or your competition. We keep our categories small so that our listers don’t get lost in our database but also so that our visitors can quickly and easily find exactly the site they are looking for without having to search and sort through thousands of listings.

As well, when you list your website in MySiteGuide.com you are improving your Internet Popularity which directly correlates with your Search Engine Ranking.

For $9.95 you can list your website with MySiteGuide.com. Your webmaster or Internet Marketing team is probably continually searching for new relevant and valid websites to list your site. If they’re not - - they should be. Either way, listing your website with MySiteGuide.com is a wise move to help with your website marketing efforts.

For more information or to list your website, please visit http://www.mysiteguide.com


 
 
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