SEO FAQs

Frequently Asked Questions about Search Engine Positioning

What will it cost?
Costs vary depending on a number of factors. For a typical website, you can expect to pay a one-time fee ranging from $850 to $3000. At Expiry Corporation, we have worked hard to keep our prices affordable. However, search engine positioning is a detailed, time consuming process involving specialized knowledge. The investment pays off with highly targeted traffic to your site.

How long will it take to see results?
It takes time for a search engine to evaluate and rank your site. Don't expect significant changes in search results for 4 to 6 weeks. Then you should see gradual improvement, and within 6 months significant change.

How long will my rankings last?
Your positioning may last a year, or only a few months. Search engine listings are constantly updated, and pages can be dropped or re-ranked during this process. Because of this we recommend a maintenance services package that allows us to continue working to monitor, maintain and improve your search engine rankings.

Is there any ongoing monthly cost?
At many SEO services, your first 2 months of position maintenance is included. Monthly maintenance of your search engine positions is optional, but recommended. Prices start at about $100 per month. For details, see your SEO service specialist. Expiry.com does not provide actual SEO services to our hosting clients. We provide free SEO tools and references to qualified SEO experts that can do the work for you for a fee.

Can't I just auto-submit to all of the engines?
Sure, but it won't do nearly as much good as hand submitting. For the major engines, and for all the important directories, hand submitting is a must. Search engines are overwhelmed daily by auto-submit programs. Some of the major search sites ignore auto submissions, and others have come up with requirements that make auto submitting to their databases impossible.

I've heard that some tricks of the trade can actually get a site in trouble. Is this true?
Yes, There are some ranking techniques that can get a site banned or penalized. Reputable placement firms do not use these techniques. No-no's such as invisible text and hidden links can make a site rise in the rankings, but it is usually temporary. Some of these techniques were once accepted practices, but the industry is always changing. What worked last year may not work now so it is important that your positioner keep up to date.