| Frequently Asked Questions
about Search Engine Positioning
What
will it cost?
Costs vary depending on a number of factors. For a typical
website, you can expect to pay a one-time fee ranging
from $850 to $3000. At Expiry Corporation, we have worked
hard to keep our prices affordable. However, search
engine positioning is a detailed, time consuming process
involving specialized knowledge. The investment pays
off with highly targeted traffic to your site.
How
long will it take to see results?
It takes time for a search engine to evaluate and rank
your site. Don't expect significant changes in search
results for 4 to 6 weeks. Then you should see gradual
improvement, and within 6 months significant change.
How
long will my rankings last?
Your positioning may last a year, or only a few months.
Search engine listings are constantly updated, and pages
can be dropped or re-ranked during this process. Because
of this we recommend a maintenance services package
that allows us to continue working to monitor, maintain
and improve your search engine rankings.
Is
there any ongoing monthly cost?
At Expiry Corporation, your first 2 months of position
maintenance is included. Monthly maintenance of your
search engine positions is optional, but recommended.
Prices start at about $100 per month. For details, see
our maintenance page.
Can't
I just auto-submit to all of the engines?
Sure, but it won't do much good. For the major engines,
and for all the important directories, hand submitting
is a must. Search engines are overwhelmed daily by auto-submit
programs. Some of the major search sites ignore auto
submissions, and others have come up with requirements
that make auto submitting to their databases impossible.
I've
heard that some tricks of the trade can actually get
a site in trouble. Is this true?
Yes, There are some ranking techniques that can
get a site banned or penalized. Reputable placement
firms do not use these techniques. No-no's such as invisible
text and hidden links can make a site rise in the rankings,
but it is usually temporary. Some of these techniques
were once accepted practices, but the industry is always
changing. What worked last year may not work now so
it is important that your positioner keep up to date.
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