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Businesses
and Internet entrepreneurs are trying their luck
at capitalizing on people’s quick, and often mistake-ridden,
keystrokes; therefore, if your business name is
prone to spelling or typing errors, such as Goggle instead of Google, you will want
to make sure that YOU take advantage of these errors
before another person/business has the opportunity
to.
Travelocity
has spent a huge deal of time, money, and effort
on branding themselves as an online travel reservation
portal; however, they missed out on registering
a popular misspelled version of their name as a
domain name. Each day, more than a handful of people
are typing "travilosity" and "travilocity" when
looking to book their next vacation. Unfortunately,
if you try typing travilosity or travilocity into
a Search Engine such as Google (not Goggle!), or travilosity.com
/ travilocity.com into your Internet browser you
will not reach your intended destination.
One
of the biggest spelling mistakes/typos we have come
across is with the word CHEAP. Thousands of people
per day are "accidentally" typing CHEEP. Cheep tickets,
cheep airfares, cheep airfare, cheep computers,
cheep airline tickets, cheep books, cheep flights
are just a few of the mistakes commonly made each
day.
Even
customers looking for our website have been known
to type xpiry, expirey etc. We noticed that customers
were addressing mail to Xpiry, and Expirey and thought
if they’re writing our name wrong, they’re probably
typing it wrong as well; therefore, we registered
these misspellings as domain names and we continue
to receive web traffic and orders from these misspelled
Internet Addresses.
Domain
Registrations are inexpensive, especially when compared
to the loss of business from customers that are
unable to find your website due to their own spelling
and typing errors. For the price of a domain name
registration you can make it simple for people to
find you online, regardless of how they spell or
type your company name/domain name. Take advantage
of Expiry Corporation’s Free URL Forwarding and
anyone who types in a misspelled version of your
company name (as long as you have that misspelling
registered as a domain name) will be automatically
directed to your website.
Internet
entrepreneurs are quickly learning that Internet
users are prone to making errors when looking for
a particular company, product, or service on the
Internet. Once they figure out the spelling and
typing errors that people are consistently making,
they are in prime position to take advantage and
redirect these visitors to their own website for
their own benefit.
What
can you do? Take charge of your own web traffic
and prevent having your customers redirected elsewhere
when they type in a misspelled version of your name.
Types
of spelling/typing errors you should consider registering
are:
Variations
in spellings on certain words – Americans
and Canadians spell many common words differently
and if you receive business from both of these countries
you will want to take into consideration these variations
when you register domain names.
| Singular/Plural
Words – If your business is named Robertson
Books, for example, you may want to consider
registering the following domain names: |
Robertsonbooks.com
Robertsonbook.com
Robertsonsbooks.com
Robertsonsbook.com
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Common
Spelling Errors – Cheep, Travil, Goggle,
and Sity were highlighted in this article. Take
a look at your business name and if there is anyway
a person could make an error, you should register
that variation.
Your
Business Name is how many people are going to look
for you online - - if there is any chance at all
that your potential customers may misspell or mistype
your name your best advantage is to be one step
ahead of your customer. Register these misspellings
and typing errors and direct your potential customers
to your website. You and your customers will be
glad you did! |
